Help Wanted – Cute, Cuddly and a Great Communicator


Ariela Rosenstein, Rare Conservation; Kevin Green, Rare Conservation


Rare Conservation’s “Pride” Campaign is a model for changing awareness, attitudes, and behaviors toward conservation at the local level.  A Pride campaign inspires people to take pride in the natural assets that make their communities special and take action to protect them. A key tool for engaging the community in environmentally sustainable practices is a mascot that is cute, cuddly and a great communicator. We will discuss how to identify what species might make a good messenger, how to create an appealing mascot, and how to use the mascot effectively throughout your campaign.

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